HOW HAVE WE REDUCED OUR EMISSIONS IN OUR CARBON ZERO HERO?
While offsetting emissions by purchasing carbon credits is the easiest and fastest way to claim carbon neutrality, reduction of our own emissions at the source is our primary focus in both the short and the long term. It’s harder, takes longer, and involves significant changes in the way we operate - and realistically we’re still going to have to offset all of the emissions that we can’t eliminate to achieve neutrality.
We started by identifying the emission hotspots in our product lifecycle and implementing viable strategies to reduce the associated emissions. By identifying these hotspots, we made the largest impact to the process in the shortest time frame, including:
- Using local suppliers of ethically produced, premium raw materials, reducing freight emissions as much as possible
- Use freight and delivery partners who are already carbon neutral in their business such as Sendle (their offset costs are included in their shipping price in our online shop)
- We repurposing brewing byproducts from the Whitmore as livestock feed
- Work with suppliers who already use sustainable farming practices (our barley, which as the component of malt in our carbon zero IPA is a large contributor to our carbon footprint, uses a no-tilling farm method which is more sustainable than other methods)
GETTING THE PARTY STARTED - OFFSETTING
Beginning the carbon journey is neither easy, nor cheap. The process of measuring the carbon footprint of one beer and gaining an audited result from the leading industry climate active consultancies is more than $15k. One beer. If you are working to measure and offset ten different beers, the cost would be circa $150k; this isn’t viable for small craft companies such as Sparkke. The evolving climate active consultancies is really geared for the big end of town.
Meet Trace, one of our starting partners on this project. Trace is a relatively new, female-founded tech company on a mission to help small companies like Sparkke transition to net zero. After all of our carbon reduction strategies had been deployed and we held the newly filled cans in our hands, we supplied Trace with all of the information required to measure the CO2 emissions associated with our first carbon zero beer, and provide a carbon offset amount to give us a carbon zero result on the first batches of our carbon zero beer. Every time we produce a new batch of this beer, we will purchase the same amount of carbon credits.
Trace uses the dollars that we pay to fund audited climate active projects that need it. To see your dollars at work click here.
WHAT DOES THIS MEAN TO YOU?
Well, it’s a sip in the right direction. For every four pack of our Carbon Zero Hero IPA that you consume, you have offset 80 party balloons worth of CO2e from the atmosphere. That’s you, raising your can and putting your foot down about climate change - plus - hey - drinking a premium and locally crafted delicious beer. In the past, guilt-free beer for us has meant making a conscious decision to ensure all of our beers are lower in sugar, 100% natural, no preservatives, no additives and vegan. And, for the most part, lower in alcohol by volume, by category. You’re supporting our journey as a company to ensure carbon neutrality for every Carbon Zero Hero IPA consumed.
Our next Carbon Zero Beer will be a Pale Ale released in August, followed by a summery brew to be released in October. Yup, a net zero trilogy.